White Bird Production needed a logo that communicated they are a Theater Production Company, After School Theater, Summer Program Theater Workshop. This means they needed to target a vast community of professionals, kids, parents and artists.
White Bird Production
White Bird Productions hired me to implement the social media layout concept to increase engagement among artist and parents, while building brand recognition utilizing the concept of capturing the moment to tell the story of what happens at White Bird. Which will help present themselves as a fun environment where children can be expressive and learn about theater production.
In their pervious social media layout I noticed how much the text overpowered the fun and joy from children’s photographs. This layout will balance the two, where the photo becomes the center of attention and the text lifts it up.
This would mean taking a new direction to their brand identity and focusing on consistency in order for their content creators to help build brand recognition.
Refreshed Social Media
Brand Guidelines Presentation
This presentation outlines the do’s and don’ts to successful execute the visual direction and layout of White Bird's future Instagram Grid.