Uprooted ReBrand
Uprooted is New York City's first mobile florist and event design studio! Make buying high-quality flowers easier and faster for New Yorkers. Uprooted is still in the beginning stages of its brand and needs a full identity that represents it as a whole. To do so, they needed to allow themselves to stand out in the busy city, separating themselves from traditional flower shop competitors, by aligning with the sophistication of New York's atmosphere.
Uprooted is a customized logotype. It was rounded its original straight edges, to fit Uprooted’s friendliness and playful warm attitude within their brand personality.
Each color is found in Peonies. A flower that is frequently bought in New York City. Orange and cream are the primary colors.
The Process
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The Sketch
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The Growth
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The Process ● The Sketch ● The Growth ●
