Uprooted is New York City's first mobile florist and event design studio! Make buying high-quality flowers easier and faster for New Yorkers. Uprooted is still in the beginning stages of its brand and needs a full identity that represents it as a whole. To do so, they needed to allow themselves to stand out in the busy city, separating themselves from traditional flower shop competitors, by aligning with the sophistication of New York's atmosphere.
Uprooted ReBrand
Uprooted is a customized logotype. It was rounded its original straight edges, to fit Uprooted’s friendliness and playful warm attitude within their brand personality.
Each color is found in Peonies. A flower that is frequently bought in New York City. Orange and cream are the primary colors.
The Process
●
The Sketch
●
The Growth
●
The Process ● The Sketch ● The Growth ●
